![]() For example, drinks retailer Beam Suntory has partnered with the music app Shazam to deliver an AR-based gaming experience at the point of sale that overlays video and 3D animations using an app to gamify the shopping experience.įor Melissa Minkow, retail industry lead at CI&T, technology notwithstanding, the human experience is still essential. ![]() Interactive packaging has continued to evolve, with augmented reality (AR) the ideal candidate to move these experiences into the virtual space. Living life till-freeĮmbracing technology has always been key to enhancing consumers’ shopping experiences. These trends show that a low-touch, or no-touch, approach looks set to become a recognisable aspect of high street shopping. It also found that 56% of respondents felt unsafe working with a sales associate. In a survey of 10,000 American consumers, 53% of respondents said they felt unsafe trying on products in dressing rooms, 49% felt unsafe trying on shoes, and 71% felt unsafe testing beauty products. Research conducted by US-based firm First Insight in August has shown that with the resurgence of the Delta variant, safety concerns around in-store shopping have begun to rise. ![]()
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